One of the biggest things you learn as you’re learning sales is you lose a lot and you get a lot of fake answers for why you lost or a lot of surprise losses where you thought you were going to win and then something fell through and you lost and you don’t even know why that’s because you didn’t do a good enough job exposing what’s below the surface you didn’t do a good enough job breaking down the iceberg
You Didn’t Do a Good Job Exposing the Issue
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