99.9 percent of the time need our customers to do a better job with offline conversion tracking and to be different when we do our advertising for someone we do like to focus on how it drives Pipeline and revenue more than it performs in platform with cpc’s conversion rates cost per clicks things like that we want to actually import their pipeline their sales data so we have more down funnel conversations as well as we’re informing Google’s algorithm with more business information
Why I Focus on the Pipeline
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