How to Build a Financial Model for Your Marketing Agency

Learn how to create a comprehensive financial model that serves as a strategic roadmap, guiding your agency’s financial decisions and growth initiatives.
11h

OVERVIEW

Master the art of creating winning marketing proposals: understand client needs, showcase value, outline strategies, present action plans, and excel in visual presentation and follow-up for successful client acquisition.

KEY TOPICS OFFERED

The lesson explores financial modeling and its significance for business growth. Garrett mentions how he managed initial bookkeeping and embraced accrual accounting with outsourced support. He highlights the strategic use of tools like Fathom to gain insights into data, optimize performance, and model scenarios. The evolution of his finance team is discussed, emphasizing the importance of bottom-up modeling. Garrett introduces a dual forecast approach—baseline for historical accuracy and growth for ambitious targets—focusing on accountability and resource allocation. A structured cadence for updates and sharing financial data is advocated to inform decision-making and align actions with performance.

Elevate your financial skills and drive business growth in this hands-on lesson. Gain practical insights into strategic financial modeling using tools like Fathom. Make informed decisions, optimize performance, and set ambitious goals. Our dual forecasting method empowers accountability and fuels expansion. Revolutionize your financial strategies and lead your organization confidently.

How to Build a Financial Model for Your Agency
Introduction Transcript

Today we’re talking financial modeling. I love finance, but I am not a finance professional, is the simplest way to say it. I ran all our books for first couple of years, I don’t remember how many years, but for a while I did. We had an outsourced accounting firm who got us on accrual basis from day one, which was great. If you’re an agency, you should be filing your taxes on accrual basis, in my opinion. Usually you have less liability that way, less taxes to pay. Yeah, but ran us on accrual basis from day one. Did the bookkeeping myself. So reconciled everything. And I used the tool in QuickBooks. Well, at the time it was integrated with Xero, was the accounting software I started on, called Fathom. Fathom, I highly recommend to anyone who is trying to learn more about finance. It was wildly impactful for me in teaching me how to better understand my data, how I was performing, and then model out scenarios like, ” Hey, if I want to increase my gross margin to 58%, how much would I have to raise my price by?”

ENROLL NOW TO UNLOCK YOUR POTENTIAL

Boost your career with our comprehensive course. Don’t wait, take action now and start your journey towards success.

Finance

LESSONS

Explore all of the lessons in this module below.

How to Build a Sales Process for a Marketing Agency

Learn a systematic approach to selling, from prospecting to deal closure, in a comprehensive module focused on effective techniques and strategies.

How to Set Quotas and Compensation Plans for AE’s at a Marketing Agency

Gain insights into setting sales targets and structuring compensation plans to motivate your team effectively.

How to Price Your Marketing Agency’s Services

Understand the art of pricing products or services for maximum profitability while considering market dynamics.

How to Build a Sales Team for a Marketing Agency

Discover strategies for assembling a skilled sales team, including recruitment, training, and nurturing talent.

How to Write Contracts for Your Marketing Agency

Navigate the intricacies of sales contracts, mastering their negotiation and execution to ensure favorable outcomes.

How to Build Proposals, Pitch, and Win Business for a Marketing Agency

Develop persuasive pitch strategies to captivate potential customers and enhance your chances of successful sales.

How to do Positioning for Your Marketing Agency

Discover the art of strategic positioning to differentiate your agency in the market and attract clients who align with your unique strengths.

The Power of Branding For Your Marketing Agency

Harness the full potential of branding to create a cohesive and compelling narrative that communicates your agency’s essence and values.

The Best Channels to Market and Advertise Your Agency On

Navigate the diverse landscape of marketing channels and advertising platforms to effectively engage your target audience and drive conversions.

How to Set a Marketing Budget for Your Ad Agency

Develop a clear and comprehensive strategy for setting a marketing budget that aligns with your agency’s goals and paves the way for sustainable growth.

How to Build the Finance Department at Your Marketing Agency

Construct a dynamic finance department tailored to your agency’s needs, understanding the roles and responsibilities that enhance financial management at every stage.

How to Design and Read a Marketing Agency Profit & Loss Statement

Demystify the profit and loss statement, empowering you to extract meaningful insights, make informed decisions, and optimize your agency’s financial performance.

The Definitive Guide to Month End Close for Your Marketing Agency

Navigate the essential month-end closing process with finesse, ensuring accuracy, transparency, and compliance in your agency’s financial operations.

Financial KPIs to Track + Benchmark for Your Marketing Agency

Discover key financial performance indicators (KPIs) that provide a clear snapshot of your agency’s health and benchmarks to gauge your progress.

How to Build a Financial Model for Your Marketing Agency

Learn how to create a comprehensive financial model that serves as a strategic roadmap, guiding your agency’s financial decisions and growth initiatives.

How to Set Expectations for Reporting from Your Finance Department

Define clear and effective reporting expectations for your finance team, ensuring transparency, accuracy, and alignment with your agency’s goals.

The Power of “Just In Time Labor” for Capacity Planning

Dive into the innovative strategy of “just in time labor” to optimize capacity planning, ensuring your agency has the right talent at the right time.

How to Take Your Marketing Agency Global

Master the intricacies of global expansion, from cultural nuances to operational challenges, to lead your agency towards an international footprint.

Why You Need A Singular Person Who Signs Off on New Talent Before Getting Accounts

Discover the significance of a centralized talent approval role, balancing excellence with client satisfaction through meticulous talent selection.

Marketing Agency KPI’s To Benchmark Operations

Identify and track key performance indicators (KPIs) that offer insights into your agency’s operational health and growth trajectory.

How to Do Client Reporting and Communication at Your Marketing Agency

Learn effective strategies for transparent client communication and reporting that build trust and nurture long-lasting partnerships.

How to Get Referrals For Your Marketing Agency

Harness the power of referrals to amplify your agency’s reputation, and seamlessly integrate a referral-driven culture into your operations.

How to Build a Hiring Process for a Marketing Agency

Crafting a hiring process tailored to your agency’s unique needs ensures you select candidates who align perfectly with your vision and goals.

How to Write Job Descriptions for a Marketing Agency

Master the art of crafting job descriptions that not only attract top-tier talent but also clearly communicate the role’s importance in your agency’s journey.

How to Onboard New Hires at Your Marketing Agency

Smoothly integrate new team members into your agency’s culture, equipping them with the tools and insights they need to hit the ground running.

How to Run 1-on-1s at Your Marketing Agency

Foster meaningful connections and individual growth through effective one-on-one interactions that build trust and drive excellence.

How to Have Difficult Conversations at Your Ad Agency

Navigate challenging discussions with finesse, maintaining professionalism while documenting performance to drive continuous improvement.

How to Choose Benefits That Move the Needle for a Marketing Agency

Select benefits that not only attract talent but also enhance team satisfaction and overall agency performance.

How to Create an Annual Bonus Program for Your Marketing Agency

Develop a rewarding bonus program that motivates your team to achieve exceptional results year after year.

The Importance of an All-Hands Meeting at Your Marketing Agency

Unite your agency with the power of collective vision through impactful all-hands meetings that foster alignment and enthusiasm.

How to Run In-Person Company Retreats in a Fully Remote Marketing Agency

Bridge the gap between remote work and team cohesion by orchestrating in-person retreats that strengthen bonds and enhance collaboration.

Designed

specifically for you.

Our course and coaching opportunities are designed specifically for you to supercharge your agency and career with personalized guidance and industry expertise.

CONTACT

I run an agency in the low-mid seven figures. But I work with Garrett in order to get to eight-figures. When you work with people who have done exactly what you want to do, you will get there faster.

CEO/Founder

This field is for validation purposes and should be left unchanged.